Our story
From quiet mornings to a boutique built on courage.
Luxe Intimates began as a late-night sketch on a kitchen table — a dream that lingerie, beauty, and fashion
could feel as personal as a fitting room, and as intelligent as the women who wear them.
I grew up watching my mother press perfect seams on dresses she would never wear outside the house — beautiful
things saved for someday. As an Asian woman in America, I learned early that ambition was something you whispered,
not shouted. You worked twice as hard, smiled through the micro-moments, and rarely took up space.
Luxe Intimates is my way of taking up space — elegantly. After years in retail and e-commerce, I kept seeing the
same gap: women wanted to feel confident before they clicked buy, not after a box arrived. I wanted
virtual try-on that respected privacy, AI styling that sounded human, and a catalog curated with intention — not
algorithmic noise.
Starting a business as an Asian woman meant navigating rooms where I was often the only one who looked like me.
I learned to translate my ideas twice — once for clarity, once for credibility. I funded early prototypes between
consulting contracts, tested AR try-on with friends over FaceTime, and rebuilt the Shopify catalog line by line
on sleepless weekends.
The journey so far
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2019
Sketched the first Luxe mood boards — blush, gold, and the idea of a private styling studio on your phone.
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2021
Launched curated Shopify collections while working full-time; learned fulfillment, returns, and customer voice firsthand.
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2023
Partnered with AR and AI vendors; built early Makeup Studio and Style Muse prototypes with real catalog data.
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2025
Registered Madam Trades, DBA: Luxe Intimates, unified web shop + iOS app experience, and opened our support center.
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Today
LuXe Intimates launched on the App Store — catalog growing, AR try-on live, and a small team dreaming in color.
“I did not build Luxe to be the loudest brand in the room. I built it so every woman could feel unmistakably herself — before she ever checks out.”
What’s next
Download LuXe Intimates on the App Store, or shop the web catalog, meet our
team, or say hello via our
contact page.